37Signals announced this week, that Highrise deals can now be turned into Basecamp projects with the click of one button. Integration on this level makes sense, and it’s something the 37signals team will be focusing on as time goes by. However, it only applies to the full Suite. Those of you copying and pasting from one system to the other, outside the Suite setup, will have to keep on in the same way. Comments from team members indicate that this is simply a part of their core principle of simplicity—a single Suite account is easier to manage when integrating products. That may be true but it’s also creating a bigger gap between the freemium and premium accounts. Will you convert for access to the greater product integration that may be on the way?