Structure vs Search: Curating Knowledge

As Facebook approaches IPO and Twitter becomes part of the general media landscape, corporate-sanctioned social media tools are slowly seeping into the workplace. Once you’ve made the cultural shift of getting people using tools like Yammer, it’s not much of a leap from being one of the cool kids to becoming another confused one.

People are starting to wonder how to blend the structured environment of a knowledge base with the more chaotic and time-sensitive social channel, or whether they must choose one over the other. Well, you can run both and frankly, you should.


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