Knowledge Bird

Community Management in Government—Craig Thomler’s Best Tips

Craig Thomler, Managing Director of Delib, Australia & New Zealand, is a leading social media and Government 2.0 advocate and practitioner. He’ll be speaking at Swarmconf on Community Management: is it a profession or a task? Like most community management specialists, he’s had a varied background as both a marketer and entrepreneur and has spent five years in the Australian public service improving public governance through the strategic use of digital technologies. Craig is well recognised for his contributions to Government 2.0. In 2009 he was awarded the inaugural Government 2.0 Individual Innovator Award by the Australian Government’s Government 2.0 Taskforce. In 2010 he was named one of ‘The Top 10 Who are Changing the World of Internet and Politics’ by PoliticsOnline and the World eDemocracy Forum.

Craig will be joining speakers covering a range of session topics at Swarmconf including: the key differences between social networks and communities, how to build a movement, scaling online community, what role gender and age plays in social media management, managing an ‘always on’ job, the future of community management as a profession, and more.

Swarm Conference

These are Craig’s 5 best tips for community management in government.

  1. Consider carefully whether you should develop a new community or participate in existing ones. Why would people join your community? What are you giving them that they value that they don’t get elsewhere?
  2. Make the terms of engagement and moderation principles publicly available, simple and clear – and apply them diligently and fairly.
  3. Don’t assume your community will grow itself. Actively seed it with content and market it through other communities in a sensitive and respectful way.
  4. Trust the people in your community to do the right thing. If you don’t trust them, don’t expect them to want to participate.
  5. Be prepared to moderate, manage and participate in your community during evenings and weekends. Few people have time to participate through the working day.

Thanks Craig! Find out more about Swarm Conference.

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