The cloud has screwed you


Subscription software has been hailed the hero of the enterprise. There’s “best in class’ everything, promising freedom from vendor lock-in and infrastructure upkeep; savings in time and money; clever integrations and exciting roadmaps. But all this freedom of choice has screwed the enterprise up in one significant way.

Modern enterprises have information assets in places like this:

Google Apps for mail, calendar, docs, chat/hangouts
Box or Dropbox for storage
Subscription apps to solve a particular problem
Subscription apps that solve a particular problem plus parts of other ones
Some legacy software hosted in-house
A collaborative platform like Confluence or Basecamp
An enterprise social network like Jive or Yammer
Communication apps like Slack and Flowdock
Local computer storage
People’s heads

It’s not uncommon for organisations to have all of these, where many of them double-up on functionality found in others. This is a problem. Because in most cases, the native search engine is a bit crap; and if I can’t remember where I was when I read or used that phrase or document I’m searching for now, do I really have to check each and every repository? I don’t know about you, but I ain’t got time for that.

We’ve had problems searching in the enterprise forever, but thanks to the cloud, our information and knowledge assets are fractured and dispersed in more ways than ever.

Gartner say:

We estimate that revenue in the enterprise search market came to $1.7 billion in 2013 and predict that it will reach $2.6 billion in 2017, a compound annual growth rate of 11.2%

I’m willing to bet, it’ll be more.

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